NikeLab Infinity Room

The Future of Running

With Random Studio I created an immersive experience for the release of the Nike Lunar Epic running shoe. A fully mirrored trial cabin was constructed in NikeLab's high profile space in London, including a number of LED strips and a high quality treadmill. Customers could give the comfortable running shoe a try while getting a glimpse into the future of running.
The installation was picked up by Nike Global and we constructed a similar booth in the Nike olympic athlete village in Rio de Janeiro.
Store staff was in control of the experience using an iPad. The room was rigged with a number of cameras and for each runner a customized digital takeaway was generated using TouchDesigner. 
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