Synesthetic Calculator

Personification of numbers

This project is an attempt to illustrate the personification of numbers and their associations with a specific gender, colour, shape and sound. The actor / viewer controls the projection of 100 videos through the use of a calculator. Every calculation and result produces a new sequence built up from a range of corresponding videos.

It is up to the viewer to associate numbers to tell his own mnemotechnical story. The repetition and oppressing rhythm of the visuals impress on the viewer as a new way for memorizing large numbers.
This project was a collaboration with David Genco.
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