For the launch of the next generation Nike Free outsole, we developed an interactive installation to capture the Auxetic Sole Technology : a structure that spontaneously expands and contracts upon impact. We created a range of hands-on digital and physical tools to enable the Nike teams to interact in a tactile way with the technology.
Being technical lead on this project I coordinated two other developers to create the software for the experience. Apart from the tactile experience the application was also running in retail, both as a full-body experience using the Kinect and a scaled down iPad version for the store crew to use.
Go to Random Studio for a look at their case studio of this project.
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