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ADIDAS SPEEDFACTORY

ADIDAS SPEEDFACTORY

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{
    "client": "Resn Amsterdam",
    "role": "Tech lead, developer",
    "technologies": [
      "c++", "javascript", "Cinder", "openFrameworks", "Node.js"
    ]  
}

A collection of the latest Adidas innovations comes together in Speedfactory - a robotic factory able to create truly custom shoes without human intervention. To promote this campaign Resn Amsterdam created a mobile datalab in 2 shipping containers, filled with 5 interactive installations: three photobooths, two highly precise 3D foot scanners, a treadmill experience, an interactive skeleton mirror and an interactive shoe.

Together with Sylvain Vriens I was involved in the development of all the installations. The extremely tight time frame meant we had to design a system focused around re-usability of modules for things such as rendering or camera control.

This project went on a world tour to London, Paris, New York, Los Angeles, Shanghai and Tokyo. I was part of the install support team for each of these locations.