For the launch of the Chanel Première Camélia Skeleton Watch we created an experiential installation that served as a modern-day time machine. Visitors were taken on a dynamic, vertical journey through space and time by standing on an unusual L shaped screen where the highly detailed mechanics and intricate aesthetics of the watch could be observed.
The installation was running for 2 weeks at Baselworld,  one of the most important trade shows of the international watch and jewellery industry in Basel, Switzerland.
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